SEO considers how search engines work and what people search for. We optimize your website to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Further, we promote your site to increase the number of inbound links.

There are two types of SEO practices that we implement, and they are called On-Site & Off-Site SEO.

On-Site SEO

On-Site SEO is implemented completely on your website, by optimizing your content to increase its visibility among search engines. Through great content, and appropriate placement of keywords, you can be listed in the proper searches based on your target market.

Some of the tactics involved in On-Site SEO are:

• The Title Tag – Customized title tags, adequately explaining the pages purpose. A common mistake amongst websites is to have the same title on all pages.
• Content Optimization – A lot of websites may have good content, but specific words may be left out or perhaps in the wrong placement. We make sure that the content “above the fold” is optimized to drive clients where you want them to go.
• Search Engine Friendly URLS – Another mistake seen on websites is the use of PHP/ASP generated URLs, which mean nothing to search engines. We make sure your site’s URL’s are specific to the page, and adequately describe what users are expecting to see.
• Plus many more…..

Off-Site SEO

Off-Site SEO is the art of optimizing your search engine ranking and authority through practices that are performed off your website. This is the trickier side of SEO, and is often done incorrectly. The key to off-site SEO is to spread the word that your site exists to directories, and generate as many quality backlinks (links to your website) as possible.

Some of the tactics involved in Off-Site SEO are:

• Popular Directory Listings – Listing with giant directories like Yellowpages, Yelp, Google Places, etc. is a great way to attract users looking for a specific product or service.
• Local Directory Listing – We understand that the web is a giant place, but consumers are more likely to go with local businesses. Google really gets this and is constantly revising their search algorithm to be location specific. Listing with local online directories help promote your business to the people around you, who are more likely to trust you than some foreign company.
• Plus many more…